In the past several years, Microsoft has implemented a number of changes that have forced the company to adapt to new market demands. Typically known as a software and product manufacturer, the organization has shifted to a service-centric model, as it aggressively enters new verticals.
Microsoft has embraced the cloud movement and has been using its status as a strong enterprise IT provider to become a major player in the market. However, the company's new dynamic is not only confined to new products and services. According to eWEEK, Microsoft is tailoring a number of products – particularly Widows Azure – to programmers and developers.
It's a smart move, as it will allow the company to capitalize on a large network of programmers who already rely on Microsoft products. More importantly, it will make it easier for enterprises to easily integrate and create custom applications and programs with other hardware and software. It's all about putting the developer first, a concept that Scott Guthrie, Microsoft's vice president for Windows Azure explained to eWEEK.
"One of the things I've spent time on since I've been in Azure is focusing on how we have a great developer integration story and take advantage [of] the millions of developers who use .NET and Visual Studio today," Guthrie told eWEEK. "Over the last year in particular, we had some good dialogue across the division and made some shared bets that you can see today and others you'll see in the future."
With the cloud becoming a main driver behind enterprise communication, Microsoft's move to being virtual-centric could prove beneficial. Potentially, programmers could be willing to invest more in Microsoft training for Azure and other cloud tools from the software giant if it continues to streamline its products to make them easier for coders to use.
Enterprise sales increasing
According to Bloomberg, Microsoft's enterprise division has seen strong sales in recent years, ever since it was reshuffled to tailor to the cloud. The source reported that revenues for the sector in 2011 were $16.6 billion. In the latest fiscal year, the figure has jumped to $20.3 billion.
As more IT leaders start to recognize how beneficial the cloud can be, Microsoft's enterprise division will likely grow even stronger. With more cloud services being launched by the company, more businesses are embracing the virtual environment powered by Microsoft. Because Azure and other cloud offerings are easy to connect with SharePoint, Lync and other products, it's no surprise sales are booming.