Business leaders value big data but use is not comprehensive

13 June 2014

For the last several years, big data analytics has been a hot topic in the IT world. Stories about the innovative ways businesses have leveraged and looked at complex data sets has shown just how useful such practices can be. The right data analytics program can help companies gain new insights into consumer behavior or even find ways to make their supply chains more efficient. 

The ways in which big data can be applied are truly endless, as savvy IT leaders and other professionals can collect detailed information regarding any number of factors in order to gain a better understanding on a variety of issues and challenges. In fact, a recent report from EMC found that 79 percent of IT executives believe big data analytics can help them make more informed decisions

Business still lack big data programs
Despite that sentiment, a significant portion of enterprises have failed to address the big data movement. According to EMC, about one third of businesses have no data analytics strategy in place, meaning one in every three companies are not optimizing their IT investments. 

New technologies provide IT professionals, sales agents and marketing leaders with unprecedented access to consumers. As a result, they are able to obtain a fair amount of information about customer habits and behaviors, as long as they have the right tools. However, the lack of data analytics adoption shows that many businesses are still behind when it comes to IT procurement. 

"It was surprising however to see that one-third of businesses are not considering big data solutions," said Helene Barnekow, vice president for EMC. "The survey also reminds us that to realize the full benefits of IT Transformation, organizations must transform the technology layer while transforming the people and process layers."

Barnekow also noted that three quarters of survey respondents said it will be challenging to ensure that employee skills keep up with the rapidly evolving IT sector. 

However, by providing employees with access to online SQL training, IT executives can help their staff members obtain the skills they need to launch big data programs. 

According to Microsoft, businesses can use SQL databases to organize and store data related to analytical projects. Coupled with the use of Azure – Microsoft's cloud server system – modern organizations can implement productive data analytics processes. With big data offering so many useful applications, investing in such training can have a positive impact on the bottom line. 

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