Where does Microsoft fit into the modern enterprise mobile market?

3 March 2014

Consumers and professionals across the world are becoming more mobile-oriented than ever before. The number of smart devices that are purchased each year continues to increase and new tools and vendors are hitting the market at an incredible rate. As a result, organizations of all sizes are rushing to get on board with the mobile movement. 

Over the last several years, this boom in mobility has been largely confined to consumer-facing initiatives, such as launching ecommerce stores or creating smartphone and tablet applications tailored to brand loyalists. While these strategies are certainly useful, companies still need to take the necessary steps to address employee needs. 

This is becoming an increasingly important task, as enterprises are finding that their workers are demanding access to the best mobile tools possible. In recent years, this call for mobility gave rise to the bring-your-own-device (BYOD) movement. This policy gave employees the power to bring personal smartphones and tablets into the office in order to give workers access to the systems they feel most comfortable using. 

However, Semil Shah of TechCrunch reported that BYOD may transition into choose-your-own-device (CYOD) in the near future. This is due to the increasingly complex nature of securing and managing devices, as market segmentation continues in the wake of more products and companies getting involved in mobile. 

Microsoft should be part of CYOD plans
As a result, many IT leaders will adopt CYOD, which will allow employees to pick from a select group of products or tablets that have been approved by the company. However, this will force CIOs to make some tough decisions, specifically which products and vendors to go with. 

While there are a number of quality tech firms to partner with, few are able to boast the mobile capabilities that Microsoft offers. For example, with the right SharePoint training, professionals can access mobile-ready collaborative software on a host of devices. According to Microsoft, the software is compatible with Apple iOS, Android and Windows Phone products. 

As for hardware, the Surface 2 tablet from Microsoft is a great tool for professionals. Forbes reported that the device is heavily connected to Microsoft's cloud services such as SkyDrive, making it a logical choice for workers on the go. Also, the tablet can transition into a laptop format, making it one of the most functional smart products currently on the market. 

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